--Previous Message--
: I am a Neilsen viewer and have been for about
: 3 years. You probably do or did the same as
: I do and fill our your diary each week and
: send it it. I have copied the best
: explanation of Demographics and how the
: viewership effects the dollars the network
: receives from Advertisers.
:
: Demographics
: Nielsen Media Research also provides
: statistics on specific demographics as
: advertising rates are influenced by such
: factors as age, gender, race, economic
: class, and area. Younger viewers are
: considered more attractive for many
: products, whereas in some cases older and
: wealthier audiences are desired, or female
: audiences are desired over males.
:
: In general, the number of viewers within the
: 18–49 age range is more important than the
: total number of viewers.[11][12] According
: to Advertising Age, during the 2007–08
: season, ABC was able to charge $419,000 per
: commercial sold during its medical drama
: Grey's Anatomy, compared to only $248,000
: for a commercial during CBS' CSI: Crime
: Scene Investigation, despite CSI having
: almost five million more viewers on
: average.[13] Because of its strength in
: young "demos" (demographic
: groups), NBC was able to charge almost three
: times as much for a commercial during
: Friends as CBS charged for Murder, She
: Wrote, even though the two series had a
: similar amount of total viewership during
: the two seasons they were on the air
: concurrently.[11] Glee (on Fox) and The
: Office (on NBC) drew fewer total viewers
: than NCIS (on CBS) during the 2009–10
: season, but earned an average of $272,694
: and $213,617 respectively, compared to
: $150,708 for NCIS.[14]
:
: Commercial ratings[edit]
: Nielsen also provides viewership data
: calculated as the average viewership for
: only the commercial time within the program.
: These "Commercial Ratings" first
: became available on May 31, 2007.
: Additionally, Nielsen provides different
: "streams" of this data in order to
: take into consideration delayed viewing
: (DVR) data, at any interval up to seven
: days.[15] C3 was the metric launched in
: 2007, and refers to the ratings for average
: commercial minutes in live programming plus
: total playback by digital video recorder out
: to three days after.[16] By the end of 2012,
: some television executives wanted to see C7,
: ratings for live plus seven days, with CBS
: Corporation chief executive officer Les
: Moonves making the claim C7 made ratings
: increase by 30%.[17]
:
:
:
: --Previous Message--
: Explain the ratings and how they gather them
: again? I've done Neilson before and you
: can't tell me they are 1. reliable 2. what
: the networks are still using.
:
: --Previous Message--
:
:
:
: https://www.soapoperanetwork.com/2018/03/ratings-report-for-the-week-of-march-5-9-2018
:
:
: GH did Ok it seems.
:
:
:
:
:
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