We started a second ad on April 13. We did this because Tom wanted some very slight changes in the video content, and when we made these changes, we adjusted some of the targeting. This ad has reached a total of 5,727 people. I don’t have time to do an in-depth analysis now, but it appears that our targeting was better with the first ad. Actually, we intended to turn it off when we started the second ad, but we didn’t. This was good.
The ads will end on Thursday and I estimate that we will have reached about 18,000 people by then. The total cost for this will be about $75. I estimate that 1,500 people will have watched 90-100% of the ad. How many of them will come to the concert remains to be seen.
Here is where the concert is being held….
I just find it to be totally incredible that we can do this from Louisville, KY.
Just think of what we can do in the U.S.