Posted by form on 11/2/2009, 11:15 am, in reply to "Is JetBlue a sponsor of Long Beach State athletics?"
66.18.154.65
Believe they have been or currently are... recall some web stuff
Jet Blue has greatly increased their advertising under new CEO.... with a major emphasis on TV visibility
BC and UTx get a lot of TV coverage; they also became pretty big with the Dodgers this year when they started at LAX too so that they have 3 airports in the market
It's about impressions... you need lots of butts in seats and eyes on your HOME TV games
Then there is value in 'advertising' vs. activation based agreements.
--Previous Message--
: JetBlue announced today they were the official
: airlines of Boston College athletics (see
: link below). They also made a similar
: announcement several months ago with the
: University of Texas at Austin. Both
: locations are major hubs for JetBlue.
:
: Considering that Long Beach is the West
: Coast hub for JetBlue, has anyone at LBSU
: athletics ventured the thought to team with
: JetBlue as well?
:
:
:
:
: http://www.jetblue.com/deals/bc/?intcmp=HPbostoncollege20090211
:
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